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Excerpts Guest Posts

Purple Snowflake Marketing by Lillian Brummet

Book Title: Purple Snowflake Marketing – How To Make Your Book Stand Out in a Crowd

Author Name: Lillian and Dave Brummet

Publisher: Independent

Reading Level: Adult

Genre: how-to, self-help, book promotion, etc…

Content Rating: G

Available Formats:  e-book and print

Number of Pages: 378

Purchase Links: Available at most online bookstores as well as:

Smashwords.com (e-book) | Createspace.com (print)

See reviews of this book here:  http://www.brummet.ca/purplereviews.html

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Book Description

Make your book stand out in the crowd! Getting your book into the hands of paying readers is the most important goal of a writer and with the tools offered in this book the sales of your book will increase dramatically!

For the average author the marketing and promotion of their own book is a mystery in itself, and outsourcing these activities can quickly erode their budget. This book has all the tools and tips for developing that marketing plan, and turn your writing into a professional career.

Purple Snowflake Marketing offers a realistic guide to what authors can expect to face and how to employ research and preparation to make a memorable first impression. As you put together a marketing plan, you will be able to proceed with the confidence of a seasoned writer. This book is packed with value, with over 1000 resources along with stats and inspiring quotes to assist you in developing that unique marketing plan for each book you write.

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Book Excerpt:

“The first year after a book is released is often termed as the “one-year honeymoon period” by those in the industry. This is because many authors run out of contacts (friends, family, local media, colleagues, etc.) their budget has run dry, and initial marketing tactics are completed around the one-year mark. If the author has some name recognition, a basic marketing plan in place that goes beyond the Honeymoon Period, and shows an understanding of the promotional work required, than the author has a greater chance of being accepted by publishers.

Now, one of the reasons publishers must be choosy is simply related to budget. They are working with, like everyone else, a limited budget. So as book proposals come in they are looking for the ones that will be the least likely to drain their budget and the most likely to bring in revenue. Therefore a proactive author will have a greater chance of getting approval and considerations for any other programs they might have in place.

Sure, we can see e-book authors, for instance, who are making a living from just one or a few e-books. We also see authors in print format reaching out to the Internet audience, and succeeding. The reason? That is where people are. They are not attending events in the numbers they used to, they are not going into bookstores and libraries in the numbers they used to – and so we have to go where they are. What do your readers want? What formats do they like? It really boils down to knowing the audience for each book that is about to be released.

The success of your book depends on many factors starting with genre, release date, the publisher’s policies, the size of book, the quality of the printing, the format you choose, printer and publisher schedules, staffing, suppliers and the original condition of the manuscript. The ingenuity, preparedness and experience of the author, personal finances and resources, and location can also determine the success of a book. All of this will influence how a book is marketed and reinforces the need for every book’s marketing plan to be unique.”

Lillian Brummet Links:

http://brummetmedia.ca/
http://www.twitter.com/brummet
http://www.facebook.com/lillian.brummet
http://www.linkedin.com/in/ldbrummet

Thank you for taking the time to read this post. If you like it let me know and share it with others. See you next time, Toi Thomas. #thetoiboxofwords

Categories
Books

Review: Year Zero

Year Zero by Rob Reid

I give this book a 4.

LikeIt

This is a very entertaining read full of laughs and, oddly enough, a great deal of factual information I never knew. This story is so absurd that I’m not quite sure how to describe it.

Apparently advanced aliens, far across the galaxy, have been craving and downloading earth music because it’s the one thing the insufficient human race is actually good at (and the rest of the known universe is not). Then one day the superior aliens, through their mastery of legal principles, realize that they owe the people of earth an innumerous amount of royalties or something like that. While some aliens have decided to settle the matter in court, others have decided to just eliminate the problem all together. That’s where the intergalactic misadventures of lawyer Nick Carter (not to be confused with Backstreet Boy, Nick Carter) begin.

To say that the characters of this story are kooky would be an understatement. My favorite thing about the story isn’t technically apart of the story. I love the footnotes. The footnotes of this book are like a running commentary in a movie. They are informative, hilarious, and pleasantly distracting. Eventually I had to stop reading them to finish the story and then went back to read them in perspective. I guess if you’re not really a reader, this may not sound appealing.

All aliens aside, anyone who likes music will love this book. It’s also good for a laugh.

This review has been posted to GoodReads.

If you’d like to obtain a copy of this book, try this link.

Thank you for taking the time to read this post. If you like it let me know and share it with others. See you next time, Toi Thomas. #thetoiboxofwords

Categories
Industry Professional

Rob Bignell Interview- Industry Professsional

Greetings everyone. A while back, I had the pleasure to interview a wonderful industry professional named, Rob Bignell. A good time was truly had by all, and here’s how it went down.

image provided guest

Hi there Rob! It’s so awesome to have you here at the ToiBox Blog. I’m excited to learn more about you and your work.

So tell me, who is Rob Bignell?

I’m the owner and chief editor of Inventing Reality Editing Service, which meets the editing and self-publishing needs of writers both new and published. Several of my short stories in the literary and science fiction genres have been published, and I’m the author of the nonfiction guidebook series 7 Minutes a Day…, Hikes with Tykes, Headin’ to the Cabin, Hittin’ the Trail, the literary novel Windmill, and the poetry collection Love Letters to Sophie’s Mom. For more than two decades, I worked as an award-winning journalist, with half of those years spent as an editor. I spent another seven years as an English teacher or a community college journalism instructor. I hold a Master’s degree in English and a Bachelor’s in journalism and English.

Wow, I mean, just wow! You’ve worked as a teacher, journalist, editor, and writer. I can’t imagine being all those things at once, but you make it seem easy and thrilling. I can’t wait to see what all you have to share.

So whacha got for me today?

image provided by guest

I’m wrapping up writing on the next title in my “7 Minutes a Day…” writing guidebook series. Due out at the holiday season, the fourth title in the series focuses on “the craft of fiction writing” – or how to give your writing more zing. It’s a collection of 50 pieces of advice I’ve given to writers who I’ve edited and helped get published during the past five years. It’s called “7 Minutes a Day to Mastering the Craft of Writing.”

That sounds like a good series to look into. As a writer I know it never hurts to brush up your writing and as a writer of fiction, this topic truly appeals to me.

Do you mind to share today, how we become fans, followers, or friends?

Through LinkedIn. I make the majority of my connections with serious writers and editors and other professionals via LinkedIn, much more so than Facebook or Twitter.

I can totally agree with you on that. I find that when I connect with people through Facebook and Twitter, it’s more social, and that can be a good thing, but for business, I stick with LinkedIn. It’s a great way to make initial connections before moving on to something more social, if things work out that way.

Getting to know you a little better, tell me, whose brain are you just itching to scratch?

Shakespeare. I’d like know how he came up with the ideas, imagery, and lines for his plays, to learn if they were borrowed, collaborative or wholly of his own mind. I’d like to learn what specific events in his life inspired some of his greatest lines and scenes. Of course, if I knew, then I’d be writing scholarly papers for the rest of my life!

This is one of those questions with no right or wrong answer, but sometimes an answer seems better than others. Shakespeare is always a good one, especially when there is good reasoning behind it – not just because everyone’s heard of him.

Up next, who is so you and why?

Well, I wish they would compare to Captain Kirk or to James Bond! I don’t think I’ve ever heard of anyone compare me to a celebrity or fictional character before. Wait, back in college, someone said they thought I was like Ted Koppel. There’s no way that’s true. I mean, do I sound like Ted Koppel to you?

I know what you mean. We are never compared to the people we’d want to be compared to, but being compared to Ted Koppel doesn’t seem too bad. I always get compared to B-list actresses.

Being the busy person that you are, what makes you chill?

Listen to bebop jazz with a lavender candle burning, curled up with a good book with just enough lighting to read by. I probably spend all of my relaxation time with me Kindle Paperwhite. Pathetic, right? I’ve taken to introducing my Kindle as my new girlfriend.

LOL! I like you; you’re funny. There’s nothing wrong with settling down with a good book. Every day at work (I teach) I scarf down my lunch quickly so I can squeeze in at least 10 minutes of reading, just to clear my mind.

So, what was your favorite book or story, pre-teen years?

from GoodReads.com

I read a tremendous amount of science fiction and boy adventure novels. One short story that I read over and over was Fredric Brown’s “Puppet Show,” which was in an anthology I had. I remember comic book versions of “The War of the Worlds” and “The Time Machine” having a big impact on me. I devoured James Blish’s “Star Trek” anthologies.

I never read many short stories growing up and am just now growing to like the medium, but you had me the moment you said “comic book.” To this day, even after having read the originals, I love to read the graphic novel versions of books. I just love the images.

If you could only watch one movie for the rest of your life, what would it be?

That’s a tough question. Maybe “Star Wars IV: A New Hope.” It’s got action and adventure, it’s got mythology, it’s got humor, just as a start. The movie has a number of layers to it, and if you take that approach and just view it for each layer, you’d be watching a new movie each time you saw it.

I like you more and more every minute. That movie rocks!

What makes you geek out?

Star Trek: The Original Series.” I can tell you the name of the episode just by seeing the planet they approach in the opening scene.

Wow, that’s impressive. My dad would be so proud of me if I could do that, not that he isn’t proud of me, but you get my meaning 😉 . Good for you!

So what’s testing your patience right now?

What’s testing my patience right now is that there’s a lot of good books, music and art out there there but nothing that’s truly shattering the old paradigms. So much is imitative and commercial. Of course, the imitation is very flattering and the production quite slick. But I’d like to live through a period where you say, “He/she/they are like the Beatles or Motown. Nothing’s the same now that they’re on the scene.”

I know what you mean. There is definitely no shortage of creativity right now, but originality is sparse and the ability to change the game for the better seems almost impossible. However, I’ve seen some of the things people are doing in the name of conservation and my mind is blown.

When the soundtrack of your life is playing in your head, what songs express your glee and what songs bring out your rage?

When I’m working out, Dick Dale’s surf guitar runs through my head. When I’m mindlessly happy, an upbeat Beatles tune plays up there. When I’m contemplative, John Coltrane is there with all of the improvisational notes matching my thoughts of exploration.

I can get down “with a little help from my friends” and, of course, taking a ride on the Coltrane is always enlightening. 

What’s the most fun experience you’ve ever had, to date?

Anytime my son and I have laughed together.

What a great answer. Family and laugher are always the best.

So, thoughts on EC: GA?

I’m looking forward to reading it. I’ve heard great things about its characters being extremely well drawn and given a lot of depth. One of the pleasures of reading is meeting characters who are like real people and experiencing their adventures alongside them.

I’m glad to hear that. I tell everyone, that while I worked very hard to develop this story, I put so much more into my characters because they are each a part of me, even my bad guys.

Is there something you would like to ask me?

Q: Are you Dr. Mira Brown?

A: Not really. I image that Mira looks like a taller less glamorous version of my older sister, and while I wanted to be a doctor when I was a kid, she’s not really me. She and I have a lot in common, but she’s a combination of many of the women in my life.

Well that’s all for today folks. I hope you’ve enjoyed this conversation with industry professional Rob Bignell and will take some time to visit his links.

Rob Bignell editing service:
http://inventingreality.4t.com/editingservices.html

My “7 Minutes a Day…” writing guidebook series:
http://inventingreality.4t.com/7minutes_home.html

This has been a
interviewpic-toibox

Thank you for taking the time to read this post. If you like it let me know and share it with others. See you next time, Toi Thomas. #thetoiboxofwords